 Few things come along that are as good as Google's Keyword Selector Tool. Every once in a while we find something too good to pass up. This tool was created for Google to sell more business, however they inadvertently created the GREATEST DOMAIN NAME FINDER on the planet. Influence (gaining recognition for your company) is hard to come by. It's expensive. With Google's keyword selector tool it is free. We are sitting in a window of opportunity that will close quickly. You have an opportunity to get PERMANENT FREE EXPOSURE for your business and it doesn't cost a penny.
The Keyword Selector Tool tells online advertisers what keywords to buy. First you search on the terms you think people will use (like Patio furniture for example) and it returns all the terms THAT PEOPLE ACTUALLY USE. It tells you specifically how many searches per month for every one of about 50 variations in and around your search term. Are you with me so far?
Now here's the twist! All you have to do is flip up a registrar site like Go Daddy and start doing DOMAIN NAME SEARCHES ON THE MOST HEAVILY USED SEARCH TERMS. If you put in a little research you can find search terms that:
1. Relate directly to your business
2. Have heavy search use
3. Are available to be registered for free!
Here's a case study. The landscaping business is down right now. The challenge is to use the Internet to market this business. It's no secret that there is a coming water shortage in California. Why not re-position the landscaping service as a low-water landscaping service? By re-positioning the company you go from one of a throng of landscapers to the only "drought tolerant" landscaper. Here's how you go about it: |
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 1. You flip up the Keyword Selector Tool and do a search on drought tolerant landscaping.
2. The system comes back with 50 of the heaviest used, drought related searches.
3. Starting with the heaviest used term, do domain name searches ON THE SEARCH TERM ITSELF looking to find one that's available.
4. You find the term drought plants. It has 9,000 searches per month and guess what? IT'S AVAILABLE!
5. You purchase droughtplants.com for $10.
6. You create a 5 page, marketing Web Site about drought tolerant landscaping.
7. You change your business name to Drought Plants and you've got 9,000 people per month coming to you for exactly what you sell.
I know what you're thinking. You're thinking that just because you own the domain name does not necessarily mean you'll get all that traffic. Technically that's correct, but I know from personal experience that THE OWNER OF THE DOMAIN NAME GETS PREFERENTIAL TREATMENT at Google. For example, we purchased Web Document Library (WebDocumentLibrary.com) and wound up on the first page (number 4) in just two weeks. That term gets 1,000 searches per month by the way, and it cost us $10.
The Keyword Selector Tool provides that critical information that can put you directly on HEAVY INTERNET TRAFFIC. We've all see "The Deadliest Catch" on the Discovery Channel right? The idea is to get ON THE CRAB. Then your pots are full and you make big money. It's exactly the same on the Internet. You have to purchase search terms that get heavy use. Put your site ON THE CRAB. Then you too will be pulling heavy pots.
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