If you're like 99 percent of the sites on the Web you're presenting yourself as a leopard when you need to be a giraffe. Almost all companies deploy their site on the company domain name. The problem with this is your company is not what you sell. Sure, you rank number one for your company name but so what. There isn't any traffic surrounding your company name. There is traffic surrounding what you sell but you're not there. You're over on your company name.
It's like fishing. Right now you're sitting in the boat with your line in the water and no fish anywhere in sight. The range finder shows nothing. Contrast this with a fisherman whose line is smack in the middle of a large school of fish. Who do you think will catch more fish? He will, all day long.
You can have the best boat, the best pole, the best bait, and the best fish finder. But if you don't drop your line where the fish are, what's the point. Likewise companies spend thousands optimizing their site hoping to attract customers. If you don't have the site in the right spot, what's the difference?
The first step of a Web Marketing program is deciding where to deploy your site. The idea is to get a domain name (and develop a web presence) around what you sell, not your company name. You rank number one for your company name, right? Try it, you'll see. Doesn't it make sense to rank number one for what you sell? Isn't THAT where the fish are? Selecting your domain name is the most important Web Marketing decision you will make. The effort you put into building and optimizing your site is for naught if your domain name is wrong.
Here's a Web marketing tip courtesy of Internet Man. There is a keyword tool you can use for free that will tell you exactly how many searches were done for your keyword last month. How great is that! Write this down because for marketing your site, it's the most important page on the net:
https://adwords.google.com/select/KeywordToolExternal
Google's keyword tool will help you find what searches people actually use. If you get to page one for that search (and you will if you hire us) you are guaranteed that many people per month will see your listing (your classified ad). Some of them will click on your listing and go directly to your site. How great is that? Now you've got hot prospects checking you out when before you had none. |
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Contrarily, if you spend time and money optimizing a site for a search no one uses, you won't get traffic, even if you make it to number one. If no one uses your search, find another one - a search that has real traffic. That is how this game is played.
Here is our minimum requirements for moving forward on a Web marketing campaign:
1. The search is exactly for what you sell.
2. The search has real traffic (5,000 searches a month or more) associated with it.
This site for example (webmarketingsystem.com) gets 8,500 searches per month. We're on the first page. That means 8,500 people see our classified ad each month. That is NOT an accident. We planned it that way. Our goal is to use that same strategy for your business so you can get that kind of traffic. The first step toward doing that is to examine what you sell, NOT who you are. The second step is to get you where those searches are happening.
It's time to come out of the weeds and into the limelight. |
